Yango Ads is a global digital advertising platform that empowers businesses to integrate advanced monetization and retargeting solutions into their apps and websites. With a growing presence in Latin America, particularly in Brazil, the company offers innovative solutions to optimize customer interactions and automate digital marketing workflows.
Effective digital marketing transforms data into action. By understanding trends and optimizing campaigns, we create value that resonates with every audience.
Over the past eight months, Yango Ads has focused on becoming a leader in the Latin American market.
To achieve this, a thorough review of the existing strategy was required, resulting in a significant restructuring that included reducing the team by 60% and suspending bonuses, aligning corporate goals with market demands.
Optimizing Operational Efficiency
Through automation and an in-depth revision of the go-to-market (GTM) strategy, Yango Ads improved operational efficiency. The platform enables businesses to customize solutions by integrating advanced retargeting and analytics capabilities into existing systems without the need for extensive development resources.
Personalization Through Flexible Payment Models
In a highly competitive market, offering flexible payment options is crucial. Yango Ads stands out by allowing advertisers to pay based on ROAS (Return on Advertising Spend) or CPA (Cost per Acquisition), ensuring that investments are directly proportional to the results achieved.
Yango Ads Solutions
Under the leadership of Marcelo as GM LATAM, Yango Ads strengthened its presence in Brazil and ROL, driving growth in digital advertising across the region. Key achievements include:
Under my leadership as GM LATAM, Yango Ads not only solidified its presence in Brazil but also expanded its operations across the region. Strategic partnerships were formed, helping to secure a leading position in key Latin American markets and driving continuous growth for the business.
