Sellesta is an international advertising platform that leverages artificial intelligence to optimize sales in marketplaces and online stores. With a strong focus on the Latin American market, particularly in Brazil and Mexico, the company provides innovative solutions for merchants looking to stand out in the competitive e-commerce landscape.
Understanding Your Users.
Studies show that 95% of online shoppers do not have a specific purchase in mind and face an overwhelming number of similar options. To assist these consumers, Sellesta implements intelligent widgets that ask simple questions and provide personalized product suggestions, streamlining the shopping experience.
Optimizing Customer Experience
Constantly monitoring conversion rates is essential. Sellesta recommends analyzing conversion rates across different platforms (desktop vs. mobile), locations, and social media channels. Additionally, offering installment payment options and using widgets that guide product selection can significantly reduce cart abandonment rates.
Personalization is Key
In today’s highly competitive landscape, delivering a personalized user experience is a key differentiator. Sellesta employs machine learning and AI to present product recommendations tailored to each customer’s preferences, increasing the likelihood of conversion and long-term loyalty.
Under the leadership of Marcelo Costa as Country Manager, Sellesta has experienced remarkable growth in the Brazilian market, positioning itself as a reference in AI-driven e-commerce solutions. Key responsibilities and achievements include:
Since its launch in 2023, Sellesta has expanded its presence in Latin America, participating in events such as the Mexico eCommerce Summit 2023 and becoming a member of the Asociación Mexicana de Venta Online (AMVO). Its commitment to innovation and excellence has been recognized by over 300 global clients, who rely on Sellesta’s solutions to drive their e-commerce sales.
