Yango Ads, the AdTech powerhouse within the global tech giant Yango Group, has surged into Latin America as a transformative force, revitalized through a rigorous turnaround to lead the eCommerce advertising landscape with cutting-edge, tech-driven solutions.
Powered by an exclusive machine learning (ML) algorithm and unparalleled expertise, it targets high-conversion users with pinpoint accuracy, optimizing for revenue (ROAS) or volume (CPA) to achieve business objectives for both local enterprises and international players. Launching boldly from Brazil on February 7, 2025, Yango Ads employs dynamic banner and native ads, extensive targeting capabilities, adaptable budgets, and deep analytics to redefine digital supremacy and ignite expansive growth.
Yango Ads finds clarity in noise. Its AI reveals what people want. Simple tools shape a deeper success.
As General Manager, LATAM, I have spearheaded Yango Ads’ expansion, establishing it as a dominant force in eCommerce advertising across the region. Through a strategic, data-driven approach, we have seamlessly integrated cutting-edge AdTech solutions with Latin America’s rapidly evolving digital commerce landscape. With Brazil positioned as the region’s strategic hub within five years (PR Newswire), our customized, high-impact advertising solutions are driving both global and local market leadership.
Within just six months, we successfully transformed Yango Ads’ LATAM operations—executing a 60% fire-hire restructuring, optimizing talent, and redefining our product roadmap to ensure long-term strategic continuity. This decisive shift has strengthened our foundation, enabling scalable growth and positioning Yango Ads as the premier performance-driven AdTech powerhouse in the region.
